We got some of the women of the Sendy family so they could share their experiences working in a tech startup in East Africa. Here is what they had to say.
I love my job because Sendy is growing so fast that every year it feels like I’m getting an MBA. Every year, our growth rate goes up, the number of deliveries that we do, the size of the business, our reach regionally. Every year is a new challenge and I have to keep up. One of the challenges we have with equality in the workplace is how do we make sure we are not just equally split 50/50 male and female but that we are equal across different departments. Like, how do I make sure tech is not all male and customer support is not all female?
Actually one of our KPIs this year is to make sure we have more female developers. As the CFO and Co-founder for Sendy, one of my jobs is to raise money for the business. A challenge as a female cofounder is statistically it is shown that female co-founders raise less than 10 per cent of what male co-founders raise. That means that I have to hustle extra-hard to raise money for the business. Sendy makes my life easier because Sendy is like a family. Its fun coming to work. It is fun hanging out here. I know everyone here, if I have an issue, will step up to help me.
I have been given the opportunity that women can also run the tech space and we are definitely going to take the next big tech company to the next level. I think the challenge we women face is having to work twice as hard to get recognized at our job. At Sendy, everything is very data-driven and it’s easier to show our work and successes. It reduces bias and subjectivity. There’s a stereotype that women in tech have to look a certain way. FOr you to pass to be a techie woman you have to have geeky specs on and sneakers. I feel at Sendy it is different because you can come to work looking amazing and gorgeous but still put in the work. It gives you the opportunity to be feminine without having to be stereotyped for you to fit in. As a mother of a 3-month old baby, I get flexi hours so I can still work and deliver without having to worry. I still have time to go home and take care of my child.
I love my job because, for me, it feels like being part of a family. I would around people who care about my development. I think women face a number of challenges in the workplace. One of the challenges women face at the workplace is people trying to put you in a box that you’re supposed to do this or look like this for you to accomplish anything. People have opinions about what you should look like. For instance, as a techie, you should have baggy jeans which is not the case. People want you to fit into a box where there are some things you should not do. Women are not supposed to do sciences and leave the ‘hard’ things to the men. But I feel here you are free to be who you are. You are judged by your skills and what you can do.
If Sendy sounds like the place for you, then check out our careers pages. You could be exactly what we are looking for too.