While starting a business may seem hard, it isn’t as hard as maintaining it. Especially when you have a service like Sendy Fulfillment that will handle all the logistics for you. Keeping the customers coming becomes the hard part.
Here are some strategies you can use to attract customers to your online business.
Word of mouth is the best way to market your business. When you provide a good service, the word will spread and more people will come, promoting your business. Satisfied customers will also leave positive reviews, promoting your business in the process.
What does your business do and what is its USP (Unique Selling Point)? How does it solve your customers’ problems and meet their needs? Being able to answer these questions will make it easier for you to position your business as the best option available for your prospective customers.
Create a customer profile, including what they like, where they live, their economic status and how they communicate. This will help you to communicate in a language that your customer can understand and helps you appear more appealing to them.
The cliche that it is easier to keep a customer than acquire a new one has some truth to it. If you can keep a happy customer coming back, it will be cheaper in the long run than acquiring a new one every time. So the few that you strat with, on top of making them happy, incentivise them to keep coming back. This could be through offering loyalty programs and bonuses, reaching out to them for feedback, conducting a survey or sending them a monthly newsletter.
It does not have to be full of big budget rewards, but a reward programme can attract customers to you. Depending on your margins, offer to top up a customer’s purchase with something else, or a discount on a highly priced product if they bring a paying customer. To most people, it’s the gesture that matters and they will welcome your efforts in trying to appreciate their value to you.