How To Use Online Groups To Grow Your Sales

Sendy Fulfillment
July 29, 2021
October 27, 2022

Online communities, especially closed groups, are the modern day versions of in person hurdles. The same way people come together to discuss a common topic in real life, for example at school or market, is the same way they do online. The only difference is that they get to do this online. This, unsurprisingly, makes it even easier. They don’t have to dress up, or create time, or travel. All they have to do is login and start discussions. 

So how can you, as a business owner, make the most of these groups? Here are 3 ways to do it: 

Understand customer needs

People in social media groups talk. They talk about the good things and bad things. Participating in these groups can give you an idea about what your potential customers are concerned about. This could either be about your products specifically or industry. Knowing these pain points can help you serve them better and give you an edge over your competition. 

For example, customers could be wishing that your product or type of product could be packaged in a specific way. If it’s easily achievable, adapting your services to suit these needs could win you some recommendations and extra customers. 


Research is a critical part of any business’s survival. From researching what business to start to if and where to expand, research plays a key role. Being present in online groups can give an idea on what value to add to your products. Is there a product that people have to buy in order to make yours usable to them? Bundle it up with yours! That’s an extra bit of money spent on your business than before. 

Maintain better customer service

As a business, it’s always good to be in control of your story. While this is entirely possible to do on your own pages, sometimes a bad word can start from elsewhere. These kinds of conversations tend to thrive within these communities and groups. If you have the facts and feel like the truth has been twisted a little, it doesn’t hurt to address these concerns directly in these groups. Just be cautious not to turn the conversation into an argument. State your case and offer to take the conversation offline if the people who are raising these concerns sound like they are not satisfied. This honesty and professionalism will win you over some potential customers. 

Blog Author

Sendy Fulfillment