How technology is supporting better customer service
Technology has simplified how businesses operate and specifically how they interact with their customers to deliver better customer service. Today it has become easier than ever for businesses to connect with their customers and offer them the support they need.
One of the key ways that technology has helped to deliver better customer service is through the use of automated systems. For instance, a lot of companies now deploy chatbots on their social media and website pages to instantly respond to common client questions. Because these chatbots can understand natural language and respond in real time, customers can now easily and swiftly get information whenever they require it.
Businesses are also consistently leveraging data to help them deliver better customer service with bespoke services. Through technology they collect and analyse data such as customer behaviour, needs and unique preferences so that they can create personalized experiences that are tailored to individual customers. For example, a business might use customer data to send personalized product recommendations or discount offers to customers based on their past purchasing trends and behaviour. They can also use the data to identify the most common complaints and develop a plan to address the issues more effectively.
Using technology, businesses have improved their responsiveness to customer enquiries. For example, a lot of businesses now use social media platforms to sell, interact, monitor customer feedback and respond to customer enquiries and concerns in real time. This allows business to address customer issues quickly and effectively improving customer satisfaction and loyalty
Additionally technology has continued to aid businesses to streamline their internal operations therefore making their customer service teams more efficient. Many businesses today employ the use of Customer Relationship Management Softwares (CRM) to manage and improve business-customer relationships. They allow customer service teams to access a complete record of each customer’s interaction with the business thus enabling them to provide a more personalised and effective and efficient support.
At Sendy we are always looking for ways to improve our customers’ experience and provide the best possible support. We are constantly innovating and implementing new technologies supported by our customer service team to help us manage and provide the best experience to all our customers.